BBC EDUCATION

      BBC | LEARN SOMETHING NEW EVERY DAY     CLICK TO VIEW   Our campaign for BBC learning aims to shine a spotlight on all of the ways to learn something new across the BBC. For the campaign’s launch, we showcased the sheer breadth of the BBC’s education offering by reimagining Tom […]

 
 
 

WE CREATED EVERY ELEMENT OF WONDER

BBC | LEARN SOMETHING NEW EVERY DAY

 
 

CLICK TO VIEW

 

Our campaign for BBC learning aims to shine a spotlight on all of the ways to learn something new across the BBC.

For the campaign’s launch, we showcased the sheer breadth of the BBC’s education offering by reimagining Tom Lehrer’s periodic table song, replacing scientific elements with BBC learning titles from Planet Earth II to BBC Bitesize.

In the second phase, we heroed the BBC’s Terrific Scientific experiments series in TV ads and social videos, which will continue to run during school holidays throughout this year. Each of the videos brings the fantastical world of a child’s imagination to life, before sudden reveal moments which show families working together to recreate the experiments at home.

The ‘Year of Learning’ marks the first time that the whole spectrum of the BBC’s educational content has been brought together in one campaign.  We’re excited for the continuation of the campaign and to celebrate all of the great lessons learned throughout the year.