After a competitive pitch, the UK’s top family short break brand has decided to partner with us for its integrated advertising campaigns.
We will become the lead agency to oversee the marketing of the unique forest villages short break proposition and help drive future growth. The partnership represents a further step in Center Parcs’ plans to improve the visibility and understanding of the brand and maximise the opportunities within the short break category.
“Y&R London presented some enticing fresh ideas on brand direction for Center Parcs, which we feel will help us evolve further. We are looking forward to getting started on laying down our plans with Y&R London later this year.“ Colin Whaley, Center Parcs Sales and Marketing Director
“We are thrilled to have won Center Parcs, our creative and strategy were as challenging as their brief, but we share their ambition and can’t wait to work together to make it a reality through our new platform.” Jon Sharpe, CEO of Y&R London
We will start work on the account from June 2017 with the first fully integrated campaign to run across TV, digital, outdoor, press, cinema and social later in the year.