LAUNCHING A BRANDED CONTENT DIVISION

      OXFAM AND VICE | MEDIA FIRST CONTENT PARTNERSHIP           Last month we launched our new branded content division, led by Managing Partner Richard Johnstone. Since launch he has appointed an impressive frontline team dedicated to providing creative strategic partnerships, content and editorial across the agency. We are proud […]

 

 

 

LAUNCHING A BRANDED CONTENT DIVISION

OXFAM AND VICE | MEDIA FIRST CONTENT PARTNERSHIP

 

 
 
 
 

Last month we launched our new branded content division, led by Managing Partner Richard Johnstone. Since launch he has appointed an impressive frontline team dedicated to providing creative strategic partnerships, content and editorial across the agency.

We are proud to announce that the following have joined us as part of the new content division: Jill Wanless, Deputy Editor of Hello! Fashion as Editorial Director, John Scott, former Senior Strategist at Drum as Strategy Director, Gracie Page, Start-up Entrepreneur and former Drum Digital Producer as Creative Technologist and Sarah George, former Marketing and Partnerships Manager at Harper Collins, joins as Business and Partnership Manager. Each bring specialist experience and expertise into creating and implementing powerful purpose driven content.

In the month since launch, the content division has already secured BBC, Premier League, Oxfam, Lombard Odier and JD Williams as clients. The brands have appointed the division to create targeted standalone content and partnership activity to entice audiences to engage and spend time more with them and provide an antidote to ad blocking and generalised messaging.

Richard Johnstone, who is leading the division, is an ex publisher and content specialist who has led some of the worlds most iconic media brands such as Wallpaper, Marie Claire and Ministry of Sound. More recently he developed content strategies for a number of brands including John Lewis, Carlsberg and notonthehighstreet.com. Richard will work directly into our CEO Jon Sharpe and alongside the Planning, Creative and Production teams to evolve the agencies integrated creative abilities.