In today’s world, everyone struggles with time. Time to spend on the things you want with the ones you love. Every moment spent on the things that make you truly happy is precious and should be cherished. And holidays are the perfect time to make the most of these moments.
Our brand repositioning for Thomson Holidays focused on these precious moments, making them the focal point of our campaign. The new multi-channel campaign brings to life the holiday moments that truly matter and stay in memory forever.
In a cinematic TV ad we show a little girl’s journey from beach to pool, as she encounters mini holiday ‘moments’ on the way frozen in time around her, before jumping into her father’s arms in a climactic end sequence. Throughout we see familiar holiday scenes such a game of bat and ball on the beach, a little girl playfully pouring water over her sunbathing father and a couple sharing wine over lunch.
The campaign has been very successful so far, increasing brand awareness and having a positive impact on consideration. It has achieved over 150 million impressions, reaching millions of people across the nation through TV, online, radio and national press.