BBC RIO OLYMPICS TRAILER

      BBC | THE GREATEST SHOW ON EARTH     CLICK TO VIEW   Following the success of the London 2012 Olympics (and the BAFTA winning Olympic promos we’ve created in the past), how do you inspire and excite the nation for Rio 2016? We subverted the traditional sports promo and used the […]

 
 
 

WE MADE THE RAINFOREST RUMBLE

BBC | THE GREATEST SHOW ON EARTH

 
 

CLICK TO VIEW

 

Following the success of the London 2012 Olympics (and the BAFTA winning Olympic promos we’ve created in the past), how do you inspire and excite the nation for Rio 2016?

We subverted the traditional sports promo and used the iconic Brazilian Rainforest and its animals as a canvas to showcase the astonishing physical feats that make the Olympics unmissable. Instead of human athletes we created surprising animal athletes. Their movements are extremely observational and human; the armadillo claps its hands in chalk before attempting to weightlift, the jaguar cracks its neck before forming up on the starting blocks.

Each animal’s behaviour was modelled on a real athlete’s. From the weightlifter’s shaking legs to the exact speed, breathing patterns and manoeuvre of his ‘Clean and Press’, we replicated every facet of human behaviour in the final animation.

The animal characters were so loved by the public that the BBC commissioned idents for BBC1 and BBC4 that featured them. The animation has been awarded at multiple craft shows, from the CLIOs to the British Arrows.