After a competitive pitch, The Department for Transport has chosen us as its lead creative agency for the THINK! campaign. The safer driving campaign aims to reduce the number of people killed and seriously injured on Britain’s roads and represents one of the most high profile accounts on the government roster.
We will work on the THINK! campaign with immediate effect to develop and deliver a creative strategy targeting young men (aged 17-35) and vulnerable road users, as well as creating an environment in which all reckless driving becomes taboo.
“THINK! is one of the most high profile and crucial of all Government marketing campaigns, and Y&R London are honoured to be chosen to carry the creative mantle to champion safe driving in Britain. Our challenge will be to create a campaign that embeds itself meaningfully into the culture of a key target audience, young males and their influencers.” Jon Sharpe, CEO of Y&R London.