5 April 2019

VMLY&R hires Justin Pahl as London CEO


LONDON (April 5, 2019) – VMLY&R announced today the appointment of Justin Pahl as CEO of VMLY&R London. Pahl will report to VMLY&R Europe President, Andrew Dimitriou.

In this new role, Pahl will be responsible for expanding VMLY&R’s brand experience agency footprint and operations across the UK market, focusing on growing capabilities to deliver a fully integrated creative and digital offering to create connected brands.

“We are thrilled to welcome Justin at the helm of one of VMLY&R’s key growth markets,” said Dimitriou. “Justin’s dynamic leadership style and razor focus on driving performance will be critical to our expansion in the UK and EMEA. He has a proven track record of building collaborative teams that deliver effective, world-class creative solutions and truly believes in cultivating capabilities, talent and culture to deliver our best work for client partners.”

Pahl joins from Abbott Mead Vickers (AMV) BBDO, where he has held various leadership positions over the past ten years. Most recently he served as Group Chairman, spearheading the integration of new agency capabilities and practices including partnerships, consulting, and platform integration. Under his leadership, AMV BBDO was named the 2nd most awarded agency in the world at the Cannes Lions Festival in 2018 and maintained its position at the top of the Campaign UK billings table. AMV BBDO has ranked among Campaign’s Top Ten Places to Work.

Pahl first joined AMV BBDO in 2008 to oversee Aviva and Walkers, including the Walkers ‘Sandwich’ campaign that earned the Cannes Lions Effectiveness Grand Prix in 2011. He has also led the BT account for the past eight years. Pahl was appointed to the AMV BBDO management team in 2012 as Head of Account Management and went on to become Managing Partner in 2015 and MD in 2016.

“It is an amazing privilege to be able to lead VMLY&R London,” said Justin Pahl, CEO VMLY&R London. “I’m excited to be able to use the rich and diverse knowledge, perspectives, skills and talent gathered from the two amazing agencies that have been recently brought together. The opportunity is to bring something fresh and dynamic to the market to give clients an exciting alternative to traditional roster shops. We will be ambitious in pursuing and developing the talent and building culture and capabilities that can provide creative answers to the newest, toughest questions clients are facing.”

“London has always been an important part of VMLY&R’s history and Justin is the perfect person to bring to life our unique blend of creativity, technology and culture. I look forward to working with him in London and around the world,” said Jon Cook, Global CEO.

Originally from Brisbane, Australia he worked at FCB in Sydney before making the jump to Banks Hoggins O’Shea/FCB in London where he spent six years. A move to Fallon saw him develop awardwinning campaigns for Skoda and More Th>n Insurance before joining Lowe in a European role on Unilever’s Rexona brand.

Pahl holds a Bachelor of Business Marketing from the Queensland University of Technology. He has been based in London for twenty years where he lives with his wife and two young children. Transition timings are currently in discussion.

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