Long-standing client BBC came to us with an open brief to build excitement around the Pyeongchang’s 2018 Winter Olympic games. Existing trust, built over ten years involvement with the BBC & Olympic campaigns allowed us to push boundaries, working together to set the bar higher than ever before.
The Winter Olympics is unlike any other sporting event. Risking life and limb, athletes are challenged to face their fears both physically and psychologically while competing at the highest level for their individual sports.
Focusing on the personification of that fear, we collaborated with Directors Smith & Foulkes to visualise the fears inside an athlete’s psyche. What emerged was a stylised, artistic creation that would become the focal point from the run-up to the games until closing ceremony.
We are privileged to be part of this iconic event and have our campaign imagery extend across the worldwide BBC coverage of the games.