Lombard Odier – a leading private wealth and asset manager – has guided its clients through 40 financial crises over 220 years. This is because of the unique philosophy and approach that is at the very core of Lombard Odier: constantly re-thinking and re-evaluating the world around them. We were tasked, as the bank’s first ever creative agency, to deliver this philosophy across all its communication.
We created a campaign that urges the viewer to stop, stand back, take a breath and look at the world through fresh eyes. The highly visual and thought provoking “Rethink Everything” challenges conventional economic and business preconceptions. The campaign ran in all major global markets across press, outdoor and digital advertising as well as supported by a content campaign featuring editorial, film, branded content partnerships and PR. The editorial series provided fresh perspectives on current affairs, economic issues and culture and included full-length features, Q&As, video features, illustrations, infographics and photo stories.
The campaigned performed extremely well across all channels with over 7.6 million impressions and website visits almost doubling compared to the same period the year before with over 80 000 unique visitors.